Grid Richie - Yellow Bikini Collab
Shortly after my New York Post mini documentary, a lovely lady in Australia reached out to me telling me about her latest project: Dare to Shine
Ingrid Richie is a fashion designer, and had recently launched a new bikini design and it was YELLOW!
She asked me if I’d like to collaborate with her, and when I first got her message, I was a little hesitant. Not because her designs weren’t amazing—they were incredible. But because I never imagined myself as a bikini model! As I read more about her and her project, I realized this wasn’t about modeling a bikini, it’s about sending a message to girls and women that it’s okay to be yourself and shine.
So armed with 12 smiley face beach balls, my friend Hope Rosemary and I had a fantastic time shooting for Grid Richie’s campaign.
You can read Ingrid’s blog here with a Q&A with me (which she happened to post on my birthday!):
https://www.gridritchie.com/blogs/news/q-a-with-ella-london
Some of my favourite pics from the shoot below:
Photography: Hope Rosemary
